The kick-off ceremony of the marketing consulting project between Kotler Marketing Group (KMG) and YEKALON was successfully held at the Shenzhen government CENTER on 25th Sept. Milton Koltler, Presdient of KMG and renowned strategic marketing expert, was joined by Wilson He, General Manager of Yekalon and Zeng Jian Zhong, Deputy Director of the Shenzhen WTO Center. A marketing forum followed the official ceremony.

The strong & strong join-hand of Yekalon & KMG indicates that Yekalon is creating a new history on the way to build world famous brand after the victory of 337 investigations.

Yekalon industry inc. won a notable “337”patent investigation in USA in 2007 before the International Trade Commission. Yekalon gained the third world patent for laminate flooring, with its new “Tap & Go”click system. There are only three companies in the world who hold core skills of the click system for flooring. Yekalon is one of the three companies and the only one in China.

Yekalon also won the anti-dumping investigation in Canada in the year of 2004. The 2007 patent victory ensures that Yekalon flooring can enter every market of the world with patent protection and without anti-dumping restraints on its trade. We are now free to send our brand abroad. In order to accomplish an effective overseas brand strategy and campaign we have engaged the cooperation of the Kotler Marketing Group. KMG has offices in China and the USA.

As a private building material enterprise, Yekalon is reaching out to world class consulting resources to upgrade its management and marketing strategy. Yekalon is the first company to do this in Chinese building materials industry. It highly reflects Yekalon's strategical foresight on marketing and her continuous innovation spirit. Yekalon has taken the lead to build a national "world famous flooring brand.